| "Get Ready 'Cos Here We Come," CW Launch Campaign, 2006. |
| It looks and feels a lot like The WB, even if there are more shows held over from UPN. The CW is a merger of UPN and The WB, seemingly making their combined strength a better draw for advertisers. A big help was getting most Tribune stations (WPIX/NY, KTLA/LA, etc.) to come on board as a affiliates as a sort of buyout; Tribune was an investor in the WB. The creation of (the) CW was a direct reason for the creation of My. I don't expect a lot.
2006-07
They're starting a bit slowly, but sensibly, although Everwood fans would disagree. With only two new shows, CW is more than likely insuring similar numbers for returning favorites considering the shows that were kept, all have loyal fan followings. I do see a bit of an uptick for both Gilmore Girls and Veronica Mars. |
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